Jesse Katz is the co-founder of Roots of Fight, a clothing brand that's gone viral. He's brokered licensing deals with legendary fighters including Muhammad Ali, Mike Tyson, and Bruce Lee. The brand shines a light on athletes who paved the way for the contemporary fighters that came before them. Jesse tells the story about how Dwayne "The Rock" Johnson helped build their social media platform, the purpose behind the brand, and key lessons for anyone starting a business.
Check out Roots of Fight online.