Oren Klaff is the author of Pitch Anything which is a book that uses neuroscience to help position new ideas. Klaff is an investment banker by trade and he's used this methodology to raise over $400 million from financial institutions. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.
In this episode we discuss:
- The evolution of his pitching method
- How to apply it in real life environment
- His high stakes situations
- How he wrote a book and training course around it
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